Typography
Benton Sans + Benton Modern
Both typefaces feature organic shapes and subtle transitions of stroke width, which creates a less severe, humanist tone of voice. USGBC relies heavily on Benton Sans for branding. This sans serif is bold, clean, and accessible.
Benton Sans is a digital typeface family begun by Tobias Frere-Jones in 1995, and expanded by Cyrus Highsmith of Font Bureau. The typeface began as a proprietary type, initially titled MSL Gothic, for Martha Stewart Living magazine and the website for Martha Stewart Living Omnimedia. In 2002-2003, Cyrus Highsmith added additional widths, weights, and italics to the typeface family, and the face was released for public use under the name Benton Sans.
Like News Gothic, Benton Sans follows the grotesque model. The typeface differs from other grotesque sans-serifs in its organic shapes and subtle transitions of stroke width, all contributing to a less severe, humanist tone of voice.
Places you may have seen Benton Sans in the wild
Primary font used in The Walt Disney Company corporate logo since 2012
Primary font used in 2013 Myspace redesign
Font of Marvel Comics logo
On-screen graphics font of Formula One television coverage from 2015 to 2017
Primary font of official reddit mobile applications
Font used in Fox Sports Networks on-screen scorekeeping and analytic graphics since 2017
Benton Modern is a serif typeface originally designed by Tobias Frere-Jones and later expanded upon by Richard Lipton and Christian Schwartz. It was first published through Font Bureau in 1997. The italic is based off of Century Schoolbook. The family is available in six weights with matching italics, four widths (standard, condensed, extra-condensed and compressed), as well as a text version.
Source Sans
Our web font closely resembles Benton Sans. Source Sans (known as Source Sans Pro before 2021) is a sans-serif typeface created by Paul D. Hunt, released by Adobe in 2012.
The typeface is inspired by the forms of the American Type Founders' gothics by Morris Fuller Benton, such as News Gothic, Lightline Gothic and Franklin Gothic, modified with both a larger x-height and character width and more humanist-influenced italic forms.
Last updated