Mission + Vision

In this document you'll find USGBC's brand typography system, colors, photography guidance, and more. This page is evolving. Additional assets will be added as required.

USGBC: Mission + Vision

We accelerate impactful change by equipping practitioners, policymakers, and decision-makers with transformative tools, proven solutions, and data-driven insights to design, construct, operate, and certify high-performance spaces. Our mission is clear: to scale actions that advance building decarbonization, enhance community resilience, restore ecosystems, and improve occupant well-being.

Drawing on three decades of experience and the deep expertise of our members, we are leading a movement to create measurable improvements to enhance human, environmental, and community well-being around the world.

• PERSONALITY: USGBC is sophisticated, impactful and loyal. We are respectable and focused on driving change.

• ESSENCE: USGBC is creative, and we are using inventive ideas to solve real problems.