USGBC Brand Identity System

In this document, you’ll find USGBC’s brand typography system, color palette, photography guidance, and more—along with essential trademark guidance. These guidelines help our members and the broader community use our brand assets consistently and correctly. This site will continue to evolve, with additional assets added as needed. Please help protect our brand by following these guidelines carefully and contacting USGBC’s Marketing Department with any questions.

USGBC accelerates and scales transformation of the built environment to minimize climate impacts and enhance the well-being of people, the environment and communities worldwide.

Advancing market priorities

Green building practices are more important than ever. Green buildings save money, improve efficiency, lower carbon emissions and create healthier places for people. They are critical to addressing climate change and meeting ESG goals, enhancing resilience, and supporting more equitable communities. USGBC is at the forefront of industry discussions and actively advancing these priorities within the market. Dive into articles and resources that highlight the intersection between LEED and key topics: equity, health, prosperity, resilience, and sustainability.

LEED-certified buildings are proven to save money, improve efficiency, lower carbon emissions and create healthier places for people. They are critical in addressing the climate crisis, meeting ESG goals, enhancing resilience, and supporting more equitable communities. Today, green building has grown into a trillion-dollar industry, and USGBC’s members are leading these efforts.