Photography

Photography plays an important role in USGBC’S brand style. Our purpose is to support storytelling, relate real-world experiences, and foster a sense of community. Photos should possess a human element when they can and show interactions, activities, or discussions between person-person, person-building, person-environment, or building-environment. LEED projects should be the focus of our photography, and we should always include credit for project information as well as photographer information.

Credits should look like this where possible: Name of Project | LEED Certification Level | Location | Photo: Photographer or Organization or Project name

If photos are being shown internationally, please include U.S. after the state location for clarity.

If space allows you should spell out state names in their entirety.

It is also good to include a territory like "Montreal, Quebec, Canada" when applicable to ensure the location is accurate.

Credits for other rating systems should look like this where possible: Name of Project | TRUE Certification Level | Location | Photo: Photographer or Organization or Project name

When typing credits for a project with multiple rating system achievements, the text can look like this: Name of Project | LEED Gold | TRUE Platinum | WELL Silver | Location | Photo: Photographer or Organization or Project name

The level of LEED certification should always be written first when applicable.

Duotones

Along with our project photography, USGBC also supports narratives through photography with branded duotones applied. These photos should closely support the story and add value to the narrative. They may show building materials, people, or building close ups. They can feature textures, interesting shapes or lines, and relationships with our built environment. Please reach out to the marketing team for use cases and approved duotone files. These duotones should not be applied to LEED project photography.