Colors

Color plays a significant role in our visual communications, and the core color palette defines our brand. These swatches are used most often in our system and should be relied on when the color palette is limited. USGBC is represented by a family of blues and greens to represent trustworthiness, loyalty, renewal and growth. This palette nods subtly to our heritage and carries us forward to a future where the built environment supports a healthy, sustainable world for all. We always ensure a presence of brand blues within the composition.

Primary Colors

USGBC Blue

100-24-20-43

31-103-121

1F6779

PMS 315 U

USGBC’s primary color, this blue should be used at memorable moments to build recognition.

Accent Blue

100-0-20-11

0-142-166

008EA6

PMS 3135 U

Best used as an accent to our primary blue.

Light Green

38-0-40-0

142-216-172

8ED8AC

PMS 344 U

Best used for accents and highlights.

Shadow Blue

84-52-48-24

46-91-102

2E5B66

PMS 3165 U

Our shadow blue can be used like a neutral and extends the range of our primary blue.

Neutral Gray

64-59-60-41

75-72-70

4B4846

PANTONE Neutral Black U

Best used for accents.

Light Gray

11-6-3-0

224-230-237

E0E6ED

PMS 649 U

Best used for backgrounds.

100% Black

0-0-0-100

0-0-0

000000

Black can be used for typography or accents.

White

0-0-0-0

100-100-100

FFFFFF

An essential part of our brand and our logo, white can be used for typography, backgrounds, and throughout designs.

Secondary Colors

Secondary colors evolve with trends and campaigns. This set of swatches is fresh, youthful and warm. These colors are best used as highlights or accents within designs. As always, core colors should have a presence within the composition.