General Brand Guidelines

The U.S. Green Building Council® (USGBC) owns trademarks for its brands, including words, phrases, designs, symbols, and other distinctive features associated with its programs and services. These trademarks are referred to as a "mark" or the "marks" in the guidelines:

Do:

• Comply with our Terms of Use.

• Always use the ® or ^™ symbol in connection with the mark’s first and most prominent usage[1].

• Accompany the mark with an acknowledgment of USGBC ownership, either as a link to http://www.usgbc.org or another applicable URL, as a footnote next to the user’s copyright notice, or at the end of a printed document. For example:

USGBC® and the related logo are trademarks owned by the U.S. Green Building Council® and are used with permission.

Dont:

• Use the marks as part of your organization's name, logo, domain name, brand name or similar content. The marks shouldn’t be used as a verb or be incorporated into another word[2].

• Use the marks on products, labels, and packaging. This includes online resources, virtual products, educational offerings, LEED certification resources, etc.

• Use USGBC’s marks to suggest or imply partnership, sponsorship or endorsement by USGBC and LEED. USGBC does not review, certify, or endorse third-party products or services.

• Modify or alter any mark, including the color, shape, proportion, or orientation.

• Use the mark with any disparaging statements about USGBC, its products and services, or statements that otherwise reflect poorly on USGBC.

• Directly or indirectly attempt to re-sell, redistribute, syndicate or otherwise commercialize the marks.