Logos
Below is the primary PERFORM. There is also a white version available which should be used when placing on a dark background.
Usage guidelines
When applying the PERFORM logo please follow these simple rules:
Scale the logo uniformly
Ensure the logo is legible (re. size and surrounding space)
Don't skew or rotate the logo
Please keep a minimum safe space of 25% of the size of the logo on all sides to ensure it reads properly and is not overly crowded by other elements.
When referring to PERFORM in written text, please use all caps to match the logo.
File Format Guide
PNGs (Portable Network Graphics) are raster based images. PNGs can be saved at as hi-res images but increasing the size of a PNG will reduce the overall quality of the image. A benefit of using PNGs (instead of JPGs) is that they support transparent and semi-transparent backgrounds.
When to use:
When a SVG cannot be uploaded eg. on 3rd party apps
SVGs (Scalable Vector Graphics) can be scaled up or down in size without any loss of detail. Often used for logos, icons and vector based illustrations.
When to use:
Websites/Apps - ensure branding looks perfect on all screens
Illustrations - small file sizes and easily editable
Animation - SVGs can be animated
An EPS (Encapsulated PostScript) file is a vector graphics file format primarily used in print and publishing industries.
When to use:
Printing or large-scale - EPS files are known for their scalability, meaning they can be enlarged or reduced without losing quality, making them ideal for large-scale printing projects.
Used for print and in Adobe apps. All these formats are vector based and scalable.
When to use:
PDF - a format that's independent of software, hardware or OS. Fonts can be embedded in PDFs. Best format for providing print-ready files
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