TRUE
TRUE is a whole systems approach that aims to transform the way materials flow through society, leading to zero waste. It advocates for the adoption of sustainable resource management and waste reduction practices that have positive environmental, health, and economic outcomes. TRUE promotes the redesigning of resource life cycles so that all products are reused. It encourages processes that take into account the entire lifecycle of products used within a facility. By following TRUE, your facility can showcase how you are minimizing your waste output.
Logo
The TRUE logo should only be displayed in one of the three shown colorways. Do not separate the TRUE name from the mark.
Colors
The primary color in the palette is PMS 200C. If additional colors are needed, they can be pulled from the GBCI palette.
PANTONE 200 C
50 0 12 0
116 206 222
74CDDE
PANTONE 5493 C
47 4 16 16
127 169 174
FA9AE
PANTONE 625 C
64 16 45 30
80 127 11
507F70
PANTONE 400 C
6 7 13 16
196 191 182
C4BFB6
PANTONE 2312 C
25 37 50 4
183 154 129
B79A81
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