PEER

PERFORMANCE EXCELLENCE IN ELECTRICITY RENEWAL (PEER)

Improving the quality of life through access to reliable and resilient power. PEER is the world’s first certification program that measures and improves power system performance and electricity infrastructure.

Logo

The PEER identity system has three main logo elements that combine to produce iterations of the PEER logo.

The double E mark evokes the interconnections and demand response technology of sustainable energy grids. This mark can stand alone, but should mainly be used in instances where the PEER identity has already been established.

The logotype is a modified sans serif that uses a custom double E ligature. The hard and geometric edges of the logotype suggest strength and structure.

The signature should appear with the PEER logotype in all formal applications of the brand where the target audience is being introduced to the brand or where sufficient reintroduction is deemed necessary. The signature should never appear on its own.

Primary Colors

The primary palette of the PEER identity consists of four blues and a gray that complement the USGBC and LEED color palettes.

PANTONE 2995 U

80 15 0 0

0 164 224

00A4E0

PANTONE 635 U

45 0 15 0

134 210 218

86D2DA

PANTONE 301 U

80 25 0 25

0 121 171

0079AB

PANTONE 637 U

65 8 10 0

68 182 215

44B6D7

PANTONE 424 U

0 0 0 65

119 120 123

77787B

Secondary Colors

The secondary palette includes five additional colors that can be used sparingly as accent colors.

PANTONE 389 U

32 0 100 0

189 220 4

BDDC00

PANTONE 376 U

62 0 100 0

112 171 55

70AB37

PANTONE 128 U

0 12 64 0

252 207 97

FCCF61

PANTONE 7408 U

0 36 100 0

238 157 38

EE9D26

PANTONE 199 U

0 90 46 0

219 82 98

DD5061

For information about using PEER certification marks, see the trademark guidelines.