Typography
Halyard + Chronicle
Selected to provide maximum flexibility, we’ve paired a serif and sans serif to represent us. Both font families are acceptable to use as header and body copy styles and in both digital and print application.
A sans serif font that, designed in 2017, is inspired by road signs and hand-carved lettering and optimized for legibility. Halyard’s sizes all have the same style and mood but unique functionality, because each was individually drawn rather than extrapolated from a master character set. It feels soft, gentle, approachable, and very human while maintaining a strong yet playful personality.
Our serif font, is celebrated for it’s functionality as a transitional (blend of traditional and modern) typeface. Ideal for long body copy, it also has enough personality to stand as a header font.
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