Typography
Source Sans
We use Source Sans when promoting the Arc platform. Source Sans (known as Source Sans Pro before 2021) is a sans-serif typeface created by Paul D. Hunt, released by Adobe in 2012.
The typeface is inspired by the forms of the American Type Founders' gothics by Morris Fuller Benton, such as News Gothic, Lightline Gothic and Franklin Gothic, modified with both a larger x-height and character width and more humanist-influenced italic forms.
Styling
Use sentence cases for titles, headings, and paragraphs. Title case is not used in the Arc brand unless purposefully approved by a stakeholder or Marketing team leader (Re: Amy C., Ashley K.).
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