# USGBC Leadership Awards

### Identity

This identity utilizes organic shapes paired with building shapes to convey the award's focus on sustainability in our built environment, while the bold typography communicates a sense of authority and distinction. 

<div><figure><img src="/files/5BsJR4QvcCKBpnlSDUrK" alt=""><figcaption><p>Black main logo</p></figcaption></figure> <figure><img src="/files/LQ4OcGxFQlzfXbhV8aJF" alt=""><figcaption><p>Reverse main logo</p></figcaption></figure> <figure><img src="/files/BQXjkh1sliNgTtX6JRQi" alt=""><figcaption><p>Avatars or "bugs" for social/video</p></figcaption></figure></div>

### Examples

<div><figure><img src="/files/zYFNClVCBizt9FKhU4O0" alt=""><figcaption><p>Bug in upper right corner</p></figcaption></figure> <figure><img src="/files/0evVZeLrZgcxQGvYzwFy" alt=""><figcaption><p>Full mark as opening or closing</p></figcaption></figure></div>

### Typography

Use a clean, high-contrast sans serif fonts to maximize readability at all touchpoints.&#x20;

<div><figure><img src="/files/Nx3j4QSiiRnOs4bWL7q3" alt=""><figcaption><p>Benton Sans Compressed Bold can be used for large headlines</p></figcaption></figure> <figure><img src="/files/5YNzrXKAHHRyqXskz0AL" alt=""><figcaption><p>Benton Sans can be used for accompanying copy, or lower thirds in videos </p></figcaption></figure></div>

### Tone & Style

* Polished
* Sophisticated
* Celebratory
* Brand-aligned with USGBC

### Colors

The USGBC Leadership Awards should pull colors from the main [USGBC color palette](/brand-identity-systems/usgbc-initiatives/center-for-green-schools-brand-identity-system/green-schools-conference-brand-identity-system/colors.md). This system should only use our USGBC blue, accent blue, black, white, and a few accent colors as needed.&#x20;

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th></th><th></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td><strong>USGBC Blue</strong></td><td>100-24-20-43</td><td>31-103-121</td><td>1F6779</td><td>PMS 315 U</td><td><a href="/files/kbNJYfCAcGyt6x4WMIQi">/files/kbNJYfCAcGyt6x4WMIQi</a></td></tr><tr><td><strong>Accent Blue</strong></td><td>100-0-20-11</td><td>0-142-166</td><td>008EA6</td><td>PMS 3135 U</td><td><a href="/files/eKlly1mSjaMmYpLRNuqk">/files/eKlly1mSjaMmYpLRNuqk</a></td></tr><tr><td><strong>100% Black</strong></td><td></td><td></td><td></td><td></td><td><a href="/files/wgacmTjzVgQrq3ynAxis">/files/wgacmTjzVgQrq3ynAxis</a></td></tr><tr><td><strong>White</strong></td><td></td><td></td><td></td><td></td><td><a href="/files/EMNfEi9cdSnSBUUZK9hP">/files/EMNfEi9cdSnSBUUZK9hP</a></td></tr><tr><td><strong>Highlighter</strong></td><td>22-0-91-0</td><td>211-231-54</td><td>D3E736</td><td>PMS 388 U</td><td><a href="/files/JJyR3GLGat3p2QXZUzFZ">/files/JJyR3GLGat3p2QXZUzFZ</a></td></tr><tr><td><strong>Light Green</strong></td><td>38-0-40-0</td><td>142-216-172</td><td>8ED8AC</td><td>PMS 344 U</td><td><a href="/files/oRzIKD9ZULLGU1MxweSX">/files/oRzIKD9ZULLGU1MxweSX</a></td></tr></tbody></table>

### Onsite look + feel

This event identity feels cinematic and magnetic from the first glance. The palette leads with deep, inky tones—dark teal and obsidian black—layered with rich accent hues like electric chartreuse and bright seafoam. Gradients are the signature move: velvety blends that create a sense of depth, momentum, and mystery. Think twilight-to-neon transitions that feel both refined and alive. These gradients suggest energy building beneath the surface. Subtle grain, noise, or soft blur adds tactility without clutter. Use stacked, modular layouts that scale across screens and signage for consistent impact.

The USGBC Leadership Awards is a cohesive, sophisticated system where darkness amplifies color, gradients act as momentum, and every touchpoint teases what’s next—elevating the event from gathering to unveiling, to celebrating, and turning anticipation into a design language.

<div><figure><img src="/files/1JssilPS9NWzgZmq4FR4" alt=""><figcaption></figcaption></figure> <figure><img src="/files/Vx7KqyikHD9IBn5Lojxf" alt=""><figcaption></figcaption></figure></div>

<div><figure><img src="/files/YzAoz9k4JVhOjBXYZfs7" alt=""><figcaption></figcaption></figure> <figure><img src="/files/wd3nhGckaY7gnw289UhK" alt=""><figcaption></figcaption></figure></div>

### Gradients in Motion

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#### User Experience

Lighting that mirror the digital gradient system, entrance tunnels with moving color flows; wayfinding that glows gently, badges with foil or spot UV highlighting gradient edges.

#### Imagery + motion

Abstract light trails, refracted glass, metallic sheens, or soft volumetric glow evoke high tech and luxury. Gradient shifts, parallax, hover glows, and kinetic type create anticipation on screen.&#x20;


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