USGBC Leadership Awards

The USGBC Leadership Awards are a central feature of Greenbuild, honoring individuals and organizations advancing sustainability and innovation in the built environment.

Identity

This identity utilizes organic shapes paired with building shapes to convey the award's focus on sustainability in our built environment, while the bold typography communicates a sense of authority and distinction.

Black main logo

Reverse main logo

Avatars or "bugs" for social/video

Examples

Bug in upper right corner

Full mark as opening or closing

Typography

Use a clean, high-contrast sans serif fonts to maximize readability at all touchpoints.

Benton Sans Compressed Bold can be used for large headlines

Benton Sans can be used for accompanying copy, or lower thirds in videos

Tone & Style

• Polished

• Sophisticated

• Celebratory

• Brand-aligned with USGBC

Colors

The USGBC Leadership Awards should pull colors from the main USGBC color palette. This system should only use our USGBC blue, accent blue, black, white, and a few accent colors as needed.

USGBC Blue

100-24-20-43

31-103-121

1F6779

PMS 315 U

Accent Blue

100-0-20-11

0-142-166

008EA6

PMS 3135 U

100% Black

White

Highlighter

22-0-91-0

211-231-54

D3E736

PMS 388 U

Light Green

38-0-40-0

142-216-172

8ED8AC

PMS 344 U

Onsite look + feel

This event identity feels cinematic and magnetic from the first glance. The palette leads with deep, inky tones—dark teal and obsidian black—layered with rich accent hues like electric chartreuse and bright seafoam. Gradients are the signature move: velvety blends that create a sense of depth, momentum, and mystery. Think twilight-to-neon transitions that feel both refined and alive. These gradients suggest energy building beneath the surface. Subtle grain, noise, or soft blur adds tactility without clutter. Use stacked, modular layouts that scale across screens and signage for consistent impact.

The USGBC Leadership Awards is a cohesive, sophisticated system where darkness amplifies color, gradients act as momentum, and every touchpoint teases what’s next—elevating the event from gathering to unveiling, to celebrating, and turning anticipation into a design language.

Gradients in Motion

User Experience

Lighting that mirror the digital gradient system, entrance tunnels with moving color flows; wayfinding that glows gently, badges with foil or spot UV highlighting gradient edges.

Imagery + motion

Abstract light trails, refracted glass, metallic sheens, or soft volumetric glow evoke high tech and luxury. Gradient shifts, parallax, hover glows, and kinetic type create anticipation on screen.