# Typography

### Benton Sans + Benton Modern

Both typefaces feature organic shapes and subtle transitions of stroke width, which creates a less severe, humanist tone of voice. USGBC relies heavily on **Benton Sans** for branding. This sans serif is bold, clean, and accessible.

{% tabs %}
{% tab title="Benton Sans" %}

<figure><img src="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FilUbIrDlXz7SmlDHv4F3%2FUSGBC-brand-assets_benton-sans.png?alt=media&#x26;token=20340053-a02b-449a-bb7b-ed8b239668ff" alt=""><figcaption></figcaption></figure>

**Benton Sans** is a digital typeface family begun by Tobias Frere-Jones in 1995, and expanded by Cyrus Highsmith of Font Bureau. The typeface began as a proprietary type, initially titled MSL Gothic, for Martha Stewart Living magazine and the website for Martha Stewart Living Omnimedia. In 2002-2003, Cyrus Highsmith added additional widths, weights, and italics to the typeface family, and the face was released for public use under the name Benton Sans.

Like News Gothic, Benton Sans follows the grotesque model. The typeface differs from other grotesque sans-serifs in its organic shapes and subtle transitions of stroke width, all contributing to a less severe, humanist tone of voice.

<mark style="background-color:green;">**Places you may have seen Benton Sans in the wild**</mark>

* Primary font used in The Walt Disney Company corporate logo since 2012
* Primary font used in 2013 Myspace redesign
* Font of Marvel Comics logo
* On-screen graphics font of Formula One television coverage from 2015 to 2017
* Primary font of official reddit mobile applications
* Font used in Fox Sports Networks on-screen scorekeeping and analytic graphics since 2017
  {% endtab %}

{% tab title="Benton Modern" %}

<figure><img src="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FFlIJUUrwLtdMv4zfI0B8%2FUSGBC-brand-assets_benton-modern.png?alt=media&#x26;token=f9278651-05a6-4144-a87a-7082c53bbf5b" alt=""><figcaption></figcaption></figure>

**Benton Modern** is a serif typeface originally designed by Tobias Frere-Jones and later expanded upon by Richard Lipton and Christian Schwartz. It was first published through Font Bureau in 1997. The italic is based off of Century Schoolbook. The family is available in six weights with matching italics, four widths (standard, condensed, extra-condensed and compressed), as well as a text version.
{% endtab %}
{% endtabs %}

***

### Source Sans

Our web font closely resembles Benton Sans. Source Sans (known as Source Sans Pro before 2021) is a sans-serif typeface created by Paul D. Hunt, released by Adobe in 2012.

<figure><img src="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FpYInhcfhIIc8S5PDJ1Pf%2FUSGBC-brand-assets_benton-modern%20copy.png?alt=media&#x26;token=699d125a-e9cf-4311-aff0-6b45f1cebf7f" alt=""><figcaption><p><a href="https://fonts.google.com/specimen/Source+Sans+3/about">Source Sans</a></p></figcaption></figure>

The typeface is inspired by the forms of the American Type Founders' gothics by Morris Fuller Benton, such as News Gothic, Lightline Gothic and Franklin Gothic, modified with both a larger x-height and character width and more humanist-influenced italic forms.

{% hint style="warning" %}

### **System Font**

When using Microsoft Office applications PowerPoint, Word and Excel, where the above brand fonts are not applicable, please use the system font Arial for all text.
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