# Iconography

Icons can help simplify complex ideas, and USGBC uses clean line iconography on light backgrounds to help support ideas.&#x20;

<figure><img src="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FTsSCN4lKXWXMDK06zjW9%2Fimage.png?alt=media&#x26;token=bd3cc99f-6c7e-4493-9bfd-3478d0164961" alt=""><figcaption></figcaption></figure>

Icons can be used in reports or documents, but only with intention and purpose. They should always provide additional context and not just for be used for visual interest.

<figure><img src="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2F0m1AmQOigPANb4T0b4fe%2Fimage.png?alt=media&#x26;token=4ffe3602-dd7e-49dd-8da9-8ff76bedbeae" alt=""><figcaption><p>business outcomes, climate action, improving human health and well-being, <br>and protecting and enhancing the environment.</p></figcaption></figure>

USGBC also has four icons to support our overall strategy and high level goals as an organization. They represent (left to right above) business outcomes, climate action, improving human health and well-being, and protecting and enhancing the environment.

{% hint style="info" %}
Questions? [Reach out to the marketing team for support.](mailto:marketing@usgbc.org)
{% endhint %}
