# Colors

Color plays a significant role in our visual communications, and the core color palette defines our brand. These swatches are used most often in our system and should be relied on when the color palette is limited. USGBC is represented by a family of blues and greens to represent trustworthiness, loyalty, renewal and growth. This palette nods subtly to our heritage and carries us forward to a future where the built environment supports a healthy, sustainable world for all. We always ensure a presence of brand blues within the composition.

### Primary Colors

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th></th><th></th><th></th><th data-hidden data-card-cover data-type="files"></th></tr></thead><tbody><tr><td><strong>USGBC Blue</strong></td><td>100-24-20-43</td><td>31-103-121</td><td>1F6779</td><td>PMS 315 U</td><td>USGBC’s primary color, this blue should be used at memorable moments to build recognition.</td><td><a href="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FVWpE59oM73vW6CI6ItEL%2Fusgbc-blue.png?alt=media&#x26;token=e23a311a-307f-4b38-9a24-67a1a007705a">usgbc-blue.png</a></td></tr><tr><td><strong>Accent Blue</strong></td><td>100-0-20-11</td><td>0-142-166</td><td>008EA6</td><td>PMS 3135 U</td><td>Best used as an accent to our primary blue.</td><td><a href="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2F7Il3ATxD5UmKIUNJ0gwu%2Faccent-blue.png?alt=media&#x26;token=a4f77a91-2d2c-4342-b7ca-730eb698ed12">accent-blue.png</a></td></tr><tr><td><strong>Light Green</strong></td><td>38-0-40-0</td><td>142-216-172</td><td>8ED8AC</td><td>PMS 344 U</td><td>Best used for accents and highlights.</td><td><a href="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2Fhu6wirtqhf5cxfiHtGqG%2Flight-green.png?alt=media&#x26;token=3338b8bc-dc9c-4a25-a49f-e79004c42b8c">light-green.png</a></td></tr><tr><td><strong>Shadow Blue</strong></td><td>84-52-48-24</td><td>46-91-102</td><td>2E5B66</td><td>PMS 3165 U</td><td>Our shadow blue can be used like a neutral and extends the range of our primary blue.</td><td><a href="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FnzNYG5Ujhbh3X655oJXd%2Fshadow-blue.png?alt=media&#x26;token=235784d4-2d49-407f-9841-416c8ef939f0">shadow-blue.png</a></td></tr><tr><td><strong>Neutral Gray</strong></td><td>64-59-60-41</td><td>75-72-70</td><td>4B4846</td><td>PANTONE Neutral Black U</td><td>Best used for accents.</td><td><a href="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FEAyqwYM7h5FQPgTLsTse%2Fneutral-gray.png?alt=media&#x26;token=77a0a735-b994-4e84-94c7-806d75c3e523">neutral-gray.png</a></td></tr><tr><td><strong>Light Gray</strong></td><td>11-6-3-0</td><td>224-230-237</td><td>E0E6ED</td><td>PMS 649 U</td><td>Best used for backgrounds.</td><td><a href="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FwMyCTK6V6uE9jSl6cRrq%2Flight-gray.png?alt=media&#x26;token=1c21fd4e-7cb3-4166-a885-d1e3ed1a2b03">light-gray.png</a></td></tr><tr><td><strong>100% Black</strong></td><td>0-0-0-100</td><td>0-0-0</td><td>000000</td><td></td><td>Black can be used for typography or accents.</td><td><a href="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FzZcmfnXMbFe3WxJc4wTZ%2Fblack.png?alt=media&#x26;token=c81b939c-44ec-42d1-bc17-bff33a422302">black.png</a></td></tr><tr><td><strong>White</strong></td><td>0-0-0-0</td><td>100-100-100</td><td>FFFFFF</td><td></td><td>An essential part of our brand and our logo, white can be used for typography, backgrounds, and throughout designs.</td><td><a href="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2Ff46yCfKUoyr5UfFMkFkb%2Fwhite.png?alt=media&#x26;token=16c91f16-2feb-4816-a9d6-a499f56fc070">white.png</a></td></tr></tbody></table>

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### Secondary Colors

Secondary colors evolve with trends and campaigns. This set of swatches is fresh, youthful and warm. These colors are best used as highlights or accents within designs. **As always, core colors should have a presence within the composition.**

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th></th><th></th><th data-hidden data-card-cover data-type="files"></th></tr></thead><tbody><tr><td><strong>Gold</strong></td><td>0-25-99-0</td><td>255-198-0</td><td>FFC600</td><td>PMS 109 U</td><td><a href="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FnsPbYQKAVeH1R06epHiy%2Fgold.png?alt=media&#x26;token=42aa043d-46c4-4921-957a-d63d8c7c3dd1">gold.png</a></td></tr><tr><td><strong>Orange</strong></td><td>0-62-82-0</td><td>255-129-54</td><td>FF8136</td><td>PMS 1505 U</td><td><a href="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FfbgN0pXOVW9c6Fpvk5Ew%2Forange.png?alt=media&#x26;token=fa1849e4-29a2-4748-beed-33c1109dc180">orange.png</a></td></tr><tr><td><strong>Green</strong></td><td>60-0-100-0</td><td>108-199-43</td><td>6CC72B</td><td>PMS 375 U</td><td><a href="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FwJuGqnXvXXwib9grJW7F%2Fgreen.png?alt=media&#x26;token=11948d0b-8e45-4977-83a8-7d7dad1b30c8">green.png</a></td></tr><tr><td><strong>Highlighter</strong></td><td>22-0-91-0</td><td>211-231-54</td><td>D3E736</td><td>PMS 388 U</td><td><a href="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FE30mhEQlPFMMpTFgjE9Z%2Fhighlighter.png?alt=media&#x26;token=0ea66e9e-29f3-436f-9b8d-f62099170d8b">highlighter.png</a></td></tr></tbody></table>
