# TRUE

[TRUE Zero Waste Certification](https://true.gbci.org/)

TRUE is a whole systems approach that aims to transform the way materials flow through society, leading to zero waste. It advocates for the adoption of sustainable resource management and waste reduction practices that have positive environmental, health, and economic outcomes. TRUE promotes the redesigning of resource life cycles so that all products are reused. It encourages processes that take into account the entire lifecycle of products used within a facility. By following TRUE, your facility can showcase how you are minimizing your waste output.

### Logo

The TRUE logo should only be displayed in one of the three shown colorways. Do not separate the TRUE name from the mark.

<div><figure><img src="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FWm9WBk8WC8cwuHAa5M24%2FTRUE_wht-on-black-01.jpg?alt=media&#x26;token=9fffcc20-8491-4c0d-8ee7-7693c0c11d68" alt=""><figcaption><p>reverse logo</p></figcaption></figure> <figure><img src="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FtT19qXJQvJyJHQF2WRRa%2FTRUE_cmyk-AC-01.jpg?alt=media&#x26;token=b65301dd-5db8-4640-93bd-1e6371497812" alt=""><figcaption><p>full CMYK logo</p></figcaption></figure> <figure><img src="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FjQhlRoMBn3aXj6sBowF8%2FTRUE_k_AC-01.jpg?alt=media&#x26;token=b85be8eb-080d-4ed5-bb6a-63d57d328954" alt=""><figcaption><p>black logo</p></figcaption></figure></div>

### &#xD;Colors

The primary color in the palette is PMS 200C. If additional colors are needed, they can be pulled from the GBCI palette.

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th></th><th data-hidden data-card-cover data-type="files"></th></tr></thead><tbody><tr><td>PANTONE 200 C </td><td>50 0 12 0</td><td>116 206 222</td><td>74CDDE</td><td><a href="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FGxYxC0bG7FAVsGSymeIE%2FGBCI-brand-assets_TRUE-blue.jpg?alt=media&#x26;token=26876d54-5fb4-4c60-8706-e2ef1ec85117">GBCI-brand-assets_TRUE-blue.jpg</a></td></tr><tr><td>PANTONE 5493 C</td><td>47 4 16 16 </td><td>127 169 174</td><td>FA9AE</td><td><a href="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2F4Fgs2pk8nHh1OlMZDm9T%2FGBCI-brand-assets_TRUE-blue-2.jpg?alt=media&#x26;token=3f661dbf-f8b0-481f-8ac5-484bc6ae7809">GBCI-brand-assets_TRUE-blue-2.jpg</a></td></tr><tr><td>PANTONE 625 C</td><td>64 16 45 30 </td><td>80 127 11</td><td>507F70</td><td><a href="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FtqulbQZN8oKQOIjLC7Df%2FGBCI-brand-assets_TRUE-green.jpg?alt=media&#x26;token=3aaabfc8-74c0-44be-b925-ab7e7cec3c1e">GBCI-brand-assets_TRUE-green.jpg</a></td></tr><tr><td>PANTONE 400 C  </td><td>6 7 13 16</td><td>196 191 182</td><td>C4BFB6</td><td><a href="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2F26Mdkojye7sfkospepub%2FGBCI-brand-assets_TRUE-gray.jpg?alt=media&#x26;token=534cd329-2408-4262-a4e2-ed2be78e9373">GBCI-brand-assets_TRUE-gray.jpg</a></td></tr><tr><td>PANTONE 2312 C </td><td>25 37 50 4</td><td>183 154 129</td><td>B79A81</td><td><a href="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FJ497JvUuYPIaiyPJe9IW%2FGBCI-brand-assets_TRUE-brown.jpg?alt=media&#x26;token=c1f647c9-848f-4761-beb0-4ef362600ba7">GBCI-brand-assets_TRUE-brown.jpg</a></td></tr></tbody></table>

{% hint style="info" %}
For information about using TRUE certification marks, see the [trademark guidelines](https://support.usgbc.org/hc/en-us/articles/24279611836179-GBCI-Trademark-Policy-and-Branding-Guidelines#01GM6PSEDY8YYCD0XFH7FK6KFA).
{% endhint %}
