# PEER

[PERFORMANCE EXCELLENCE IN ELECTRICITY RENEWAL (PEER)](https://peer.gbci.org/)

## **Improving the quality of life through access to reliable and resilient power.** PEER is the world’s first certification program that measures and improves power system performance and electricity infrastructure.

### Logo&#xD;

The PEER identity system has three main logo elements that combine to produce iterations of the PEER logo.

<div data-full-width="false"><figure><img src="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FE5oJ4m65F4mSmHg8KS1c%2FPEER_Double-E_Mark_CMYK.png?alt=media&#x26;token=25f3a529-1412-490d-85c6-a84d8eb283ae" alt="" width="188"><figcaption><p>The double E mark evokes the interconnections and demand response technology of sustainable energy grids. This mark can stand alone, but should mainly be used in instances where the PEER identity has already been established.</p></figcaption></figure></div>

<figure><img src="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FfFchRlgmSskydM9A04zK%2FPEER_Logo_CMYK_TM.png?alt=media&#x26;token=70aa18ea-9a7a-4c99-818b-3354da6d2578" alt="" width="375"><figcaption><p>The logotype is a modified sans serif that uses a custom double E ligature. The hard and geometric edges of the logotype suggest strength and structure.</p></figcaption></figure>

<div align="center"><figure><img src="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FQaHyu4dtFc2qrMO5Vitp%2FPEER_Logo_With_SignatureTM_CMYK.png?alt=media&#x26;token=f0ee1502-f5b0-41c6-b0d3-def55f46d006" alt="" width="375"><figcaption><p>The signature should appear with the PEER logotype in all formal applications of the brand where the target audience is being introduced to the brand or where sufficient reintroduction is deemed necessary. The signature should never appear on its own.</p></figcaption></figure></div>

### Primary Colors

The primary palette of the PEER identity consists of four blues and a gray that complement the USGBC and LEED color palettes.

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th></th><th data-hidden data-card-cover data-type="files"></th></tr></thead><tbody><tr><td>PANTONE 2995 U   </td><td>80 15 0 0</td><td>0 164 224</td><td>00A4E0</td><td><a href="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2Fd6rwBqbNzsyGjJNXqJUI%2FGBCI-brand-assets_PEER-blue.jpg?alt=media&#x26;token=6bc84288-4fd2-42b4-bcfc-38f5ed9fd80b">GBCI-brand-assets_PEER-blue.jpg</a></td></tr><tr><td>PANTONE 635 U </td><td>45 0 15 0</td><td>134 210 218</td><td>86D2DA</td><td><a href="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FaWZFA1GhFKRaO5TnVjAe%2FGBCI-brand-assets_PEER-blue-2.jpg?alt=media&#x26;token=5f18f56b-afd7-42f7-9fbf-21a06ecfb311">GBCI-brand-assets_PEER-blue-2.jpg</a></td></tr><tr><td>PANTONE 301 U   </td><td>80 25 0 25</td><td>0 121 171</td><td>0079AB</td><td><a href="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2F85QRGVw1IjfrXlqgXDAQ%2FGBCI-brand-assets_PEER-blue-3.jpg?alt=media&#x26;token=3b3a9685-b7d9-4955-b7cf-ca5e4cb89299">GBCI-brand-assets_PEER-blue-3.jpg</a></td></tr><tr><td>PANTONE 637 U </td><td>65 8 10 0 </td><td>68 182 215</td><td>44B6D7</td><td><a href="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FOoha0aRS85MK0Ng8UZ5O%2FGBCI-brand-assets_PEER-blue-4.jpg?alt=media&#x26;token=730baf11-0fe7-4492-bf1c-865ce3c87c0d">GBCI-brand-assets_PEER-blue-4.jpg</a></td></tr><tr><td>PANTONE 424 U </td><td>0 0 0 65</td><td>119 120 123</td><td>77787B</td><td><a href="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FmLa1aFHGY72hE6rgu2Wt%2FGBCI-brand-assets_PEER-gray.jpg?alt=media&#x26;token=2027e2b0-29ef-4a94-844b-8ca9106db991">GBCI-brand-assets_PEER-gray.jpg</a></td></tr></tbody></table>

### Secondary Colors

The secondary palette includes five additional colors that can be used sparingly as accent colors.

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th></th><th data-hidden data-card-cover data-type="files"></th></tr></thead><tbody><tr><td>PANTONE 389 U </td><td>32 0 100 0 </td><td>189 220 4 </td><td>BDDC00</td><td><a href="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FSLbKarSrDK8iRbHYqwQj%2FGBCI-brand-assets_PEER-green.jpg?alt=media&#x26;token=f93daa9f-ef47-40ec-acfb-94ef9007b9cd">GBCI-brand-assets_PEER-green.jpg</a></td></tr><tr><td>PANTONE 376 U</td><td>62 0 100 0 </td><td>112 171 55 </td><td>70AB37</td><td><a href="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FksbHWsFitswel24hdLlF%2FGBCI-brand-assets_PEER-green-2.jpg?alt=media&#x26;token=0801ebfd-a698-4816-82b2-96da9aae53aa">GBCI-brand-assets_PEER-green-2.jpg</a></td></tr><tr><td>PANTONE 128 U</td><td>0 12 64 0 </td><td>252 207 97 </td><td>FCCF61</td><td><a href="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2Fz6OiMmqMkkwZA5QR6yss%2FGBCI-brand-assets_PEER-yellow.jpg?alt=media&#x26;token=38b8554a-3b35-48ea-b2cf-6cee8646599e">GBCI-brand-assets_PEER-yellow.jpg</a></td></tr><tr><td>PANTONE 7408 U  </td><td>0 36 100 0</td><td>238 157 38 </td><td>EE9D26</td><td><a href="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FVMRZa5RYkqxURtiEw0Ej%2FGBCI-brand-assets_PEER-gold.jpg?alt=media&#x26;token=70794a97-ffd3-4f75-afeb-f379d1f5cd66">GBCI-brand-assets_PEER-gold.jpg</a></td></tr><tr><td>PANTONE 199 U</td><td>0 90 46 0</td><td>219 82 98</td><td>DD5061</td><td><a href="https://46069396-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2HevFufwWWnGJpNnEWDl%2Fuploads%2FnWwLqRmtEOajo3YdNITi%2FGBCI-brand-assets_PEER-pink.jpg?alt=media&#x26;token=6f3e1891-788c-46f6-a980-c25d925e29cd">GBCI-brand-assets_PEER-pink.jpg</a></td></tr></tbody></table>

{% hint style="info" %}
For information about using PEER certification marks, see the [trademark guidelines](https://support.usgbc.org/hc/en-us/articles/24279611836179-GBCI-Trademark-Policy-and-Branding-Guidelines#01GM6PSEDY8YYCD0XFH7FK6KFA).
{% endhint %}
