# Mission + Vision

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In this document you'll find GBCI's brand typography system, colors, photography guidance, and more. This page is evolving. Additional assets will be added as required.
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## GBCI: Mission + Vision

Green Business Certification Inc. (GBCI)is the premier organization independentlyrecognizing excellence in green businessindustry performance and practice globally.Through rigorous certification and credentialing standards, GBCI drives adoption of green business practices, which fosters global competitiveness and enhances environmental performance and human health benefits.

### Vision

The built environment enhances health, equity, resilience, sustainability, and prosperity for all life and all communities.

### Mission

To independently recognize excellence in performance and practice globally while promoting adoption of building and business practices that continually and measurably improve health, equity, resilience, and environmental wellbeing for all.

***

## GBCI Voice Cheat Sheet

{% tabs %}
{% tab title="Personality" %}
Impassioned&#x20;

Forward-thinking&#x20;

Approachable&#x20;

Ambitious&#x20;

Trailblazer
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{% tab title="Language" %}
Active&#x20;

Human&#x20;

Professional&#x20;

Succinct Inclusive
{% endtab %}

{% tab title="Tone" %}
Positive and Enthusiastic&#x20;

Sincere and Honest&#x20;

Confident and Helpful
{% endtab %}

{% tab title="Purpose" %}
Educate&#x20;

Support&#x20;

Clarify&#x20;

Inspire
{% endtab %}
{% endtabs %}

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**Summary:** GBCI sounds like an industry professional—someone who is polished, knowledgable, and also someone you’d enjoy getting coffee with. They can comfortably have an engaging conversation with a student, a peer, or someone outside of the industry. They care deeply about affecting change, both locally and abroad.
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